Custom POP Display Company

Top 10 Reasons to Use Point of Purchase (POP) Displays

Point of Purchase or PoP is the latest marketing which is evolved because most consumers decide which brand they are going to purchase in-store. Once they have decided to buy a bathing soap, they will decide which brand of bathing soap they will buy depending on what is available at the store. It thus makes sense to advertise your product at the entrance of the store or near the product it is meant to promote. We will look at the top 10 reasons to use point of purchase (POP) displays to prompt sales of your product.

Types of point of purchase displays

Most retail stores recognize the importance of this subtle strategy to increase the sale of their suppliers’ products. They also help to display banners or posters, even floor displays to increase the sales of products as well as increase their revenues.

• Temporary displays are ones that might last for a couple of months. These displays are put up when there is an introduction or promotion of the product. They are also used to promote products in seasonal promotions and discount sales.
• Semi-permanent displays are ones that may last from three months to up to a year or more. Known also as off-shelf displays or secondary displays, more effort goes into the design of such displays, and they are of much better quality than temporary displays.
• Permanent displays, although less common, are usually opted for by major brands. These displays are designed to last for years together and are designed with that in mind.

The 10 best reasons to use point of purchase (pop) displays

The point of purchase concept of promoting a product because it is easy to implement gives the marketer a chance to address the customer directly, and retailers are getting to like the concept.

1. CAN BE LOCATED STRATEGICALLY

POP displays can be strategically located to influence a customer’s decision to buy your product, among others, available in the store or the mall. The displays can be signs that your salesman or the retailer places on shelves or freestanding displays. You can either put them at the entrance of the store to draw the customer’s attention or place them on the shelf where your product is displayed, among others.

2. ALLOWS YOU TO GROW YOUR BRAND RECOGNITION

A customer noticing a POP display may recollect an advertisement he had to see on the television but did not know where to lay his hands on it. It may also happen that he read the POP and on returning home sees an ad of your brand on the television. He might return to the store to buy a particular product. In any way, your POP display has increased your brand recognition. POP display is an excellent opportunity to grow your brand recognition with a wider audience.

3. CREATES A UNIQUE IMAGE IN A CUSTOMER’S MIND

A good POP display will create a unique image in a customer’s mind. Even if he doesn’t buy the product, he will be thinking about it and is bound to try it out some time or the other.

4. HELPS YOUR PRODUCT STAND OUT AMONG OTHERS

A POP display on a shelf where your product is placed, among others, can induce a customer to choose your product. Information about the benefits of using your products will help an undecided customer select your product over others.

5. HELPS PROMOTE SALES

POP displays are ideal for marketing a new product, discount sales, or just boosting product sales. Most customers wait for discount sales or sales promotions to stock up on consumables and high-end items like furniture. POP displays can seduce such buyers and boost the sales of their products.

6. CAN TARGET IMPULSE BUYERS

Customers always come to a store or a retailer to buy one or more products. POP makes it easier to induce them to buy your product instead of another similar one they might opt for. Even if they do buy the product that they came to buy, with some POP prompting, the customer may decide to add your product to his shopping cart if only to try it out. Many purchasing decisions are impulsive and happen on the spur of the moment. There is no harm in prodding a customer with a POP if it means selling one of your products.

7. POP DISPLAYS DRAW A CUSTOMER’S ATTENTION

When a POP is placed strategically, the chances of a customer noticing your product are higher than if there had been no POP. Packaging, by itself, will not draw customers’ attention because they are often looking for something specific when the survey a shelf in a store.

8. GIVES MORE INFORMATION THAN A PACKAGE

On a product package, there is only so much information that you can print. A good point of purchase display gives you an opportunity to tell the customer about the plus points of using your product. It gives you to communicate directly to the customer about the unique features of your product and the advantages your product has over other similar products available on the shelf.

9. ASSISTS THE IN SELLING YOUR PRODUCT

A retailer may not be able to dedicate enough time to promote your product to all the customers that come along. He may also not have a good understanding of the brand to promote it by setting up a POP display. You are helping the retailer increase the sale of your product as well as increase his turnover.

10. POP DISPLAYS ARE CHEAPER THAN OTHER ADVERTISING

Promoting your brand and products on media is a costly business. That expenditure will naturally be charged to your customers and will increase the cost of your products.